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How does a trademark protect your business?

On Behalf of | Apr 29, 2021 | Business Litigation

Many people living in New York make their dreams come true by forming new companies. Before you do this, many steps need to get taken care of. One of these essential steps is to trademark your company. It’s understandable to wonder what makes having a trademark so important. With that in mind, here are a few reasons why a trademark protects your business.

Distinguishing your company from other businesses

When you’re preparing to launch a new business, you don’t want a company that’s exactly like everyone else’s. Fortunately, you can set your business apart from other companies by trademarking it. With a trademark in place, you’re distinguishing your brand from the competition.

Protecting your business from copycats

Many business litigation claims involve one company dealing with another business copying its services or products. However, trademarks stop others from selling products or services that are too similar to what your business offers. Plus, trademarking your business can become a major help should you take legal action against another company.

Reducing confusion among consumers

Lastly, trademarking your business can also help make things easier for consumers. If you’re operating a company without proper trademarks, another one can copy all or certain aspects of your business. In this case, trademarking your business protects consumers from confusing your company’s products or services with someone else’s.

Trademarking your business and its products or services has a lot of advantages. Trademarks help set your company apart from other businesses. They can also help protect your business from copycats. Lastly, having trademarks in place makes it less confusing for consumers to find the product or service they need.